Four years ago we worked with David and Carolyn Brown to launch their new wine brand to the world. The success was immediate and led to international exposure. 

With the change in market focus, came the need to revisit the packaging and tailor it more exclusively to their growing Asian market. 

Working closely with their international distributors to gain relevant market knowledge, we re-designed the packs to include strong, rich and elegant cues in design and print and introduced a super premium Block 22 Shiraz which was also produced as a magnum in a superbly crafted gift box which was produced locally.

Embracing the need for change due to strategic or market evolvement is necessary and acknowledging this and working with international brand custodians can lead to cementing stronger relationships and drive sales upward. Doing nothing can lead to a waste of marketing dollars and lost opportunities.

The positive reaction to this packaging upgrade is already evident and with their acquisition and current total refurbishment of Padthaway House, gives Landaire a stunning home to further cement their premium brand integrity.

Published:
WBM: Wine Business Magazine
July 2018

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