It’s a collaborative wrap
Shrink sleeves have been around a while now and often used on sparkling wine for seasonal or limited release promotion. They are a fabulous way to utilise maximum real estate on the bottle and gain that all important shelf stand out.
After the success of the sleeve we designed for the last year, Brown Brothers cleverly collaborated with on-trend Australian fashion accessory brand MIMCO to release limited edition Prosecco and Prosecco Rosé bottles featuring the MIMCO signature ‘Supernatural’ motif coloured in hues of matte black, alabaster and rose gold.
Printed at The LeMac Australia Group in NSW, colours were carefully matched to the actual MIMCO items.
Released in early October to coincide with spring fashion events and the festive season, early sales indications predict the design and collaboration are a winning combination.
Published:
WBM: Wine Business Magazine
October 2016
