NX GEN β twice as good
Created to be enjoyed now and for generations to come. Shingleback NX GEN Grenache2 captures the coming together of two unique vineyards, 1947 planted bush vines and 1990 planted single-wire trellised vines.
The bright colours were used to celebrate the diversity of the fruit and create a bold on-line and shelf presence to peak consumer interest. The central branding has been elevated with a ‘rooftop emboss’ and offers a premium cue to reflect the quality of wine in the bottle.
Published:
WBM: Wine Business Magazine
November 2021